ALDI Celebrates with Golden Ticket Giveaway and Produce for a Year Sweepstakes
On Thursday, Dec. 17, ALDI, one of America’s top three favorite grocery stores*, will offer shoppers a smarter alternative as it opens its first Alexandria store in the City limits. The new ALDI store is located at 4602 Kenmore Avenue in the Seminary Plaza Shopping Center in Alexandria, Virginia. With nearly 1,500 stores in 32 states, ALDI is known for high-quality grocery items at incredibly low prices.
To celebrate the opening of the new Alexandria store, ALDI will host a ribbon-cutting ceremony at 9 a.m. on Thursday, Dec. 17. The public is invited to attend.
Following the ceremony, the first 100 shoppers will receive a golden ticket, each containing ALDI gift certificates of various amounts. Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI currently carries a wide variety of fruits and vegetables, including several organic produce items.
“We are pleased to bring our first store to Alexandria to help customers get high-quality products at everyday low prices,” said Jeff Baehr, Frederick division vice president for ALDI. “We challenge shoppers to switch from national brands to our high-quality exclusive brands and save up to 50 percent** without compromising. As important as price is, the only way to attract and keep shoppers is to have quality products.”
The Alexandria store features high ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials and energy-saving refrigeration and light bulbs – to ensure that customers enjoy a shopping experience that is simple and easy to navigate.
In addition to the store’s new look, ALDI will bring shoppers a wide range of new, healthier options like organic produce, USDA Choice beef and the SimplyNature line of products, free of artificial colors, flavors or unnecessary enhancers. ALDI also recently introduced its liveGfree gluten-free product line.
Customers can expect to find the most commonly purchased items sold under ALDI exclusive brands for prices up to 50 percent less than traditional supermarkets. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.
ALDI exemplifies efficiency by eliminating overhead costs through smart practices, such as a cart rental system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.
ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest location will be open from 9 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 8 p.m. on Saturday and from 9 a.m. to 7 p.m. on Sunday. ALDI accepts cash, debit and EBT/Quest cards.
Over the next several years, ALDI plans to add an average of 130 new stores each year, expanding the ability to bring grocery savings to more people every day.
*According to a survey of US consumers conducted in April 2015 by Market Force Information.
**Based upon a price comparison of comparable products sold at leading national retail grocery stores.