Who are Lululemon’s major competitors?
- Athleta – a Gap subsidiary. In 2008, Athleta was bought by The Gap for $150 million.
- Victoria Sports.
- Under Armour.
- Prana – a Columbia sportswear subsidiary.
- Sweaty Betty.
What makes Lululemon better than its competitors? The key source of competitive advantage is brand loyalty. Lululemon has a solid and loyal customer base. The company has many followers that create a unique community for the health and fitness market.
What industry does Lululemon compete in? lululemon athletica, Inc. engages in the designing, distributing and retail of athletic apparel and accessories. It company operates through the following business segments: Company-Operated Stores, Direct to Consumer.
What are some indirect competitors of Lululemon? From this perspective, Lululemon’s main indirect competitors are Gucci, Calvin Klein, and Zegna. These are native Italian brands the main specialization of which is luxury designer clothes. Meanwhile, they likewise offer some sportswear collections that turn them into Lululemon’s competitors.